A group of architects from the American Institute of Architects , all specializing in custom residential design, seeing a need for a knowledge community focused exclusively on residential architecture, formed the Custom Residential Architects Network or CRAN for short. This group, not to be confused with the Congress of Residential Architecture (CORA), is tasked with the following:
CRAN develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.
As part of this effort, they’ve developed CRANtv, a YouTube channel focused on educating the public about what residential architects do, and the value they bring to a residential project. The third video in the CRANtv series was just posted earlier this week, and I’ve taken the liberty to share all three of the videos to date below, in order.
I hope you’ll take the time to watch all three, and follow CRANtv on YouTube. I’d love to hear from non-architects on both the videos, and why they would or wouldn’t hire an architect in the development of their residential project.